Affiliate Marketing Sales Funnel
When companies try to customize sales through their affiliate program, they often forget about the fundamental link. The algorithm:
- PRELIMINARY ACQUAINTANCE WITH THE PRODUCT
- THE VISITOR REQUESTS ADDITIONAL INFORMATION ABOUT THE PRODUCT
- THE AFFILIATE WEBSITE'S SNIPPET ANSWER
- THE VISITOR ADAPTS TO THE REVIEW WEBSITE
- SATISFACTION WITH THE ANSWER FOUND ON THE WEBSITE
- FOLLOWING THE LINK ON THE AFFILIATE WEBSITE
- THE BUYER ADAPTS TO THE PRODUCT WEBSITE
THE BUYER PURCHASES THE PRODUCT
Non-linear purchase process
The sale takes place only if this scheme has worked successfully. Moreover, at any stage, the buyer may be interrupted. They may close the website and then resume their movement towards the purchase using another device, possibly on a different website.
They may go to the website directly, react to advertising, etc. The process of making a purchase is non-linear and can occur in a cross-platform way. Cookies make it possible to save the referrer of the purchase and credit the sale to the partner.
COMPLEX ALGORITHM OF PURCHASE MATURING
Look at how many questions a visitor asks at all stages, how long it takes and how hard it can be for the buyer to mature before making a purchase. Ideally, an effective affiliate program should be thought-out A to Z in terms of the visitor’s maturing for a purchase.
This is the only way to ensure a sales growth. It’s impossible to achieve without testing and experiments. Only real statistics makes it possible to adjust the affiliate program and it’s our task to make real sales happen. Using the scheme outlined above, we work diligently at all stages that separate the visitor from the purchase.